MPhil Draft - Next Wave Marketing

A Description of the Research Problem:

This research project explores the extent to which mobile advertising has grown since 2000, especially in developing countries, where the ratio of mobile phone ownership is usually higher than personal computer ownership. According to Frost & Sullivan research, the ratio of Mobile Phone vs PC is standing at 40% to 10% in most developing countries. Gartner further forecasts that mobile advertising investment would increase to $11.8 billion by 2011 from a mere $ 2.7 billion in 2008.

In view of this, this research focuses in particular on these areas:
1. Potential Market of Mobile Advertising
2. Major Companies in this field (BuzzCity, AdMob, MadHouse, etc.)
3. Major Technologies comparison among the companies
4. Marketing Return of Investment (ROI) for Mobile Advertising
5. Marketing Methodologies (Charge Per Click, Charge Per Impression, etc.)
6. Marketing Targets & Preference (Geographically Distributed, Culturally Distributed, Monetarily Distributed)
7. Influence of Mobile Social Networking technologies (MyGamma, Facebook Mobile, MySpace Mobile, etc)

Why The Research is Important:

1. To forecast the business model for Mobile Advertising
2. To help businesses decide the potential ROI Mobile Advertising
3. To probe on the differences of Mobile technologies vs. Internet technologies and what are the influences

Empirical Research Methodology:

A few methodologies would be deployed for this research, such as the conventional sampling, and data collection & analysis. I hope to engage major companies (such as: BuzzCity) to understand what onine engine that they deploy to gather their research data they published in the early 2008. I hope to work with these companies to formulate some data collection engines to be deployed through their existing mobile networks.

* Complete research proposal would be supplied upon request.

Funding Request:

I hope to complete this research as part of my MPhil Research and hope that interested party can contact me to supply funding. I can work closely with sponsors to formulate my research towards the industrial use for your company.

Estimation of Expenses:

University incurred Research Fees: US$4k per annum
Travelling: US$1k per annum
Material Course: US$1k per annum
Research Expenses: US$1k per annum

Total: $7k per annum

* Complete financial estimation breakdown would be supplied upon request.

Contact:

depzzy@hotmail.com

* Complete resume would be supplied upon request