Click Click Click

Advertisement is using all the means to have an idea delivered across to a wide public community. Effective advertisement usually means the idea reaches the right community causing the right impact based on the original marketing objectives. In many other cases, advertisement is about "letting everyone know"

In the mobile advertising business, the most common way is to have advertisement appearing in electronic devices. However, there are many ways which can accomplish and complement this, such as:

1. Cost Per Click
2. Cost Per Impression (CPM for 1k impression)
3. Cost Per registration
4. Cost Per lead

In short, the advertisement banner, words, links would encourage people to know about certain brands, provide convenient ways for people to register through the advertisement, attract people to click on the advertisement which might lead to new website, or just merely, by bombarding user devices daily to cast a lasting impression.

The internet advertising technologies such as AdWords, AdSense would enable some checking to ensure there is accurate statistics of the advertisement. Counts do not count for: reload of webpage, access to webpage via multiple internet communicators from the same IPs, etc.

We have seen that email newsletter during the advent of Internet age 10 years ago has very much transcend (or some may have evolved) into SPAM mails. People are using less time to check these advertisement nowadays due to the high amount of SPAM. This is when "PULL" advertisement comes about. SPAM is considered "PUSH", most of the time unsolicited traffic delivered to our accounts or devices. However, "PULL" is totally the contrary concept. Users are usually required to register to receive these mails or advertisement. I reckon that this may seem like a good model at this moment, but whether it will evolve into mobile SPAM advertisement in the future, we are yet to know. Let's see how long will people be content with the existing mobile advertising ideas before a stable ecosystem is formed.