Reality Shows

I am so into Leona Lewis for the past few days. I have been checking all the videos and news about her that I can get my hands on. Isn't she simply awesome? OK, for those who still don't know who is Leona Lewis, you might have heard the song "Bleeding Love". Yep, Leona is the singer.

I am a big fan of good music, I am particularly moved by great voices. I play during my leisure in orchestras and I listen to rock music when I am driving. It is part of life for me when it comes to music. A few pop artists/groups whom I really like are: avril, elvis, beetles, carpenters, kurt, and coldplay.

This blog is to discuss about groundswell effect, does my interest have much to do with it? Well, please read on.

Leona Lewis was discovered through reality talent show "X Factor" which featured none other than the famous Simon Cowell. Simon is famous for the Idol shows which produced singer like Kelly Clarkson. The groundswell effect is obvious as the shows feature talent from ordinary people who take part and the results come from the votes from the public.

OK, it is pretty clear on the two points mentioned as well. However, did you notice that, Simon brought Leona to sing in American Idol? Isn't this interesting? You have global movie companies or music labels which have their bases everywhere to market their products. Well, Simon and his teams have figured a way to capitalize on reality shows as well. Apart from having valuable publicity performing at various platforms, these artists are exposing themselves in different continents!

This is a product by the ingenuity of Simon and his teams to link these reality shows franchises together! Don't we have that already? Yes, in Asia, many countries have their own talent competitions, which the winners would qualify for the FINAL in some country somewhere. However, these talent competitions were not linked in the first place, people just link the same functions together, and sell it again by staging a super-Finale!

Well, it is not a new product back in US. Aren't we so familiar with Ms.Teen, Ms.USA and on a global basis, Ms.Universe, etc? These are groundswell. It starts from the grassroots and popularity is accumulated along the way. By-products are created along the value chain and eventually you get a complete business model being set up.

Yep, you are right, aren't Olympic and World Cup happening in the same way? There are just so many instances of groundswell. I am just looking at Simon's reality shows business today. Support Leona Lewis!